Thursday, May 26, 2011

Shawty Imma Tell You This Once Your the Illest

- Your Love by Nicki Minaj is where Asian Sensation meets Hip Hop's Chop Shop. the beginning opens and it almost sounds futuristic. the pounding of the drums is like the pounding of a heart and the repetitive sound of the snaps sounds like a crowd just grooving to the beat, in time. The little chimes that sounds here and there make it almost whimsical and makes as though the scene is set in a secret garden. The background voices are also present from the beginning and blend with the music as well. it is also a nod or reference to the Stevie's Wonder "Shoo-Be-Doo-Be-Da- Day."
 - Nicki's voice continues with the trend of the crossover of Hip Hop and Asian culture, as we here the auto tune to create the sound of a Asian singer or performer. The actual video is set in a Marshall arts school complete with traditional Chinese garb and scenery. Also the references of "When I Was A Geisha, He Was A Samurai" confirms as well. This is also a good line reference where the lyrics meet the sound which meet the video. What I like with the actual video is that it connects to the meaning and lyrics of the song. Some stars, like Lady Gaga, even though i love her, have fallen in this trap or misinterpretation of taking creative license and thinking outside the box too far and now when talking about telephones and the club it suddenly becomes about position a man in the diner and driving off with Beyonce. It just doesn't make sense however Nicki actually gets that and goes the normal route. She made clear what was the concept, the meaning and the feeling she wanted to invoke.

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